EMI Licenses Lyrics for Clothing
Music industry types have put on their thinking caps and come up with a new way\ to extract another few pennies out of the value of a copyright: licensing lyrics to clothing manufacturers. EMI Music Publishing is the latest to embrace the trend, having made a deal with the British grocery store Sainsbury's "Tu Clothing" line that will involve printing lyrics from the publishing house's 1.3 million-song catalog on designs for men, women and children.
Jonathan Channon, executive vice president for EMI, couldn't resist a bit of wordplay: "Classic songs are part of the fabric of everybody's lives, and we’re delighted that people will now be able to wear their favorite songs through this deal." Get thee to a punnery, Channon.
EMI Publishing's lyrics division points out that previous initiatives have seen its lyrics licensed for board games, posters and greeting cards -- part of an apparent push by publishers in general to find new sources of revenue that includes the conversion of illicit lyrics sites to royalty paying partners.